Challenge

Northwest Palate is a bimonthly magazine featuring Northwest food and wine culture. The goal was to re-position the periodical for both national and international distinction, elevating it as a modern, epicurean arbiter of taste.

Solution

Reduce the publication to a quarterly periodical and build a site that features content daily, to keep the readers engaged. This would move the magazine into the current market, utilizing digital media. This redesign utilizes a strong grid, and clean layout, using sans serif type.