Challenge

Concept a local business, create a logo and brand, then apply the brand across various collateral.

Solution

Wag is a cafe for everyone and their dog, a combination of cafe and dog park, where Seattleite can sip lattes as their dogs play in the adjacent dog park. The solution consists of hand-done logotype and illustration. The logotype leash represents the connection between pet and owner. The color palette and texture projects a warm inviting feel, while the design resonates motion and play.